Our Mission

Eight commitments that guide everything we do.

Preserve India’s traditional handicrafts and handloom heritage.
Empower women through skill development, entrepreneurship and sustainable employment.
Promote Fair Trade practices that ensure dignity, transparency and equal opportunities.
Support artisans through design innovation, research, technology and market development.
Create awareness among youth about India’s rich craft traditions.
Promote environmentally responsible production using natural and eco-friendly materials.
Build stronger artisan enterprises through business development and market linkages.
Protect endangered crafts before they disappear forever.